The Principle
People don't search for solutions. They search for relief from problems.
They're not typing "5 filters for decision making" — they're typing:
- "I can't decide what to do"
- "How do I know if this is the right choice"
- "I keep going back and forth"
Problem diagnostics is the most important work. Nothing worse than solving the wrong problem.
Problem Prompts → Asset Mapping
Uncertainty & Decision-Making
| Problem Prompt | Asset | Type |
|---|---|---|
| "I can't decide what to do" | 5 Filters for Deciding Under Uncertainty | Post |
| "How do I know if this is the right choice?" | 5 Filters for Deciding Under Uncertainty | Post |
| "I keep going back and forth on this decision" | 5 Filters for Deciding Under Uncertainty | Post |
| "What if I make the wrong choice?" | 5 Filters for Deciding Under Uncertainty | Post |
| "I'm paralyzed by too many options" | 5 Filters for Deciding Under Uncertainty | Post |
Relationship Problems
| Problem Prompt | Asset | Type |
|---|---|---|
| "Why does my partner always seem upset with me?" | The 5:1 Ratio / Physics of Love | Post |
| "We fight about the same things over and over" | Thinking in Cause and Effect | Post |
| "I feel like I'm doing everything right but it's not working" | The 5:1 Ratio | Post |
| "We've lost the spark" | The Physics of Love | Post |
| "Why do small things turn into big fights?" | Thinking in Cause and Effect | Post |
Cause & Effect Confusion
| Problem Prompt | Asset | Type |
|---|---|---|
| "I keep trying things but nothing works" | Thinking in Cause and Effect | Post |
| "Why does this keep happening to me?" | Thinking in Cause and Effect | Post |
| "I fixed the problem but it came back" | Thinking in Cause and Effect | Post |
| "Am I treating the symptom or the disease?" | Thinking in Cause and Effect | Post |
Feeling Stuck / Overwhelmed
| Problem Prompt | Asset | Type |
|---|---|---|
| "I work all day but nothing feels done" | System // Self Framework | Framework |
| "I'm busy but not productive" | System // Self Framework | Framework |
| "I can't get ahead no matter how hard I try" | The Fish Metaphor / Evolution Framework | Framework |
| "I feel trapped in my situation" | The Fish Metaphor | Framework |
Career / Life Direction
| Problem Prompt | Asset | Type |
|---|---|---|
| "Am I in the right career?" | Choosing Systems Consciously | Framework |
| "I'm successful but not fulfilled" | The Fish Metaphor | Framework |
| "I followed the path but I'm not happy" | "The game is the problem, not the dice" | Framework |
| "What should I do with my life?" | Evolution Framework (Kelp to Cosmos) | Framework |
"My tools know what problems they're solving."
Every piece of content should be findable by someone in pain, not someone shopping for solutions.
Meet them in the suffering. Diagnose accurately. Then offer the path forward.
Problem-First Title Rewrites
| Current Title | Problem-First Alternative |
|---|---|
| 5 Filters for Deciding Under Uncertainty | "I Can't Decide": A Framework for When You Don't Have All the Answers |
| Thinking in Cause and Effect | Why Does This Keep Happening? Finding the Real Problem |
| The 5:1 Ratio | We Keep Fighting About the Same Things: The Math Behind Healthy Relationships |
| System // Self | I Work All Day But Nothing's Done: The Infrastructure of a Life That Works |
Validated Search Terms (Market Research)
These phrases were validated via search research — people actually search for these:
- "I can't decide" — Active Reddit discussions (r/findapath, r/careeradvice)
- "Why does this keep happening to me?" — YouTube, Psychology Today content
- "I feel stuck" — Quora, BetterUp, Tony Robbins content, high volume indicator
- "Work all day nothing gets done" — Productivity content targeting this exact phrase